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One tag should relate to a variety of keywords and topics which you've posted about and no more than three tags should be assigned by also you to a single post.  Be sure the tags that you choose are varied and not persistent of one another as this can actually hurt your SEO efforts. Link Internally and Externally If appropriate, such as internal links and external links throughout your post is a great practice. Along with helping readers find what theyre searching for and reviving some of your previous articles linking allows you to underline the validity of your site.  It is possible to link to your web pages or into some other blog posts.   Shorten Your Blog URL Website URLs are one of the items that search engines crawl to inform what your page is about.  For this reason, its readable and to avoid a mess of numbers and figures that provide no context to the reader or into search engines.

 

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Below is a cheat sheet that breaks down the anatomy of a URL; it shows where to put keywords and the best way to structure them.  Keep in mind your URL does not have to be an immediate pick from the webpage title.  Since they're easier for search engines and readers to understand using URLs is a practice. With these blogging best practices in your mind, you'll be on the ideal path to building a blog strategy and producing high-quality content for your readers. When it comes to ranking number one in Google search results, which do you think is more important Technical SEOthings like obtaining meta tags, alt descriptions, and going text right or Composing really really really very useful content In my experience, its a mixture of both, but more importantly B: Composing really really really really useful content.

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From what Ive discovered, technical SEO simply gets you so far.  Stay there and to reach the top, an article has to be useful to the reader.  The reason for this is since it contrasts with Googles number one prioritythey want to rank the finest, most useful content first. Here are just six of those practices Ive utilized to assist my website posts rank on top of Googles search results, to aid you.  From the end of this article, youll have a simple playbook.    The fantastic Word Length If you Google Perfect word length for a blog post youll come across this commonly used chart from a Serp IQ study: Many men and women utilize this chart to warrant writing really very long articles. In my experience, a manual that is 200-word that is super-useful will outrank a guide of 2,000 words any day.  However, my personal rule of thumb is to aim for 1,500 words.  And while I only said there's no ideal length, I follow this rule since it forces me to think about all angles of this subject Im speaking about.

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  Why Short, Concise Paragraphs Do Well Individuals dont read items on the World Wide Web anymore. They scan.  In fact, research finds that youre lucky if people read more than 20% of what youve written. Consequently, if you would like to keep people youve got to break your writing down . They look like function.  People frighten off.  If you scare off people, they leave your website.  And should they leave your website, thats a sign to Google your article isnt very helpful.  And when its not helpful, you begin to fall in rankings.  Therefore, when you write, look for chances to split up your paragraphs into shorter chunks. Why Your Headings Want Hooks Look at both of these subheadings and pick the one that captures your attention more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline catches my interest more, and Ill guess it will for you also.

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The headline has the response.  How do you fry an egg Utilize cooking spray.   Theres no reason to keep reading the report.  The second headline creates interest.  You dont know what is going to make an egg easier to fry if you don't keep reading. And if they stay on your webpage longer, theres a sign to Google which youve got great content.  So, after youve written your post, go back and search for opportunities to make hooks.  Should you require assistance with your pins and headlines, one resource I turn to time and time again is that this free guide on How to compose Magnetic Headlines. A study conducted by Florida State University found that list-making eradicates the cognitive effects of unfulfilled objectives. Participants in the study were much more likely to achieve goals if they created lists compared to people who did not.

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A Featured Snippet is simply an answer to a search outcome that Google chooses from an articleand most frequently its in the form of a list.  From the case above, Google reveals lots of steps about the best way to plan an event right within its own results.  The reason Featured Snippets are so precious is that in the event the post is the one Google chooses to attribute, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for many of Wild Apricots articles, as theyve improved our rankings and our traffic.  If you would like to get a Featured Snippet, theres some speculation on how Google chooses them, but generally when I write a blog post, I attempt to add lists or steps as frequently as possible.   The Types of Images That Work Finest Take a look at these two images.   Its not that the image of rocks isnt appealing, but its that were actually hardwired to like images of people better.

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Since I started using images of people in my blog articles, Ive discovered they get shared a whole lot longer, which is another factor Google believes in its rankings.  Its a small change which makes a significant difference.    Your Posts Must be Evergreen Have you ever clicked on a post from a Google search result only to obtain the content obsolete When I come across outdated articles, I click on the back button and try another result. Thats why should I need something to rank highly, I try to make whats called evergreen contentcontent that stays relevant during a lengthy period of time.  This means I avoid writing about things that have time-based info or fads.  Some of Wild Apricots evergreen content was at the top of Googles search results for years. This has improved our website traffic over 400 percent. If youd like my entire playbook on nonprofit SEO, you can watch my free webinar How to Boost Your Organization by Getting Lots and a lot of Traffic to your site.